AI-Native · 250+ FMCG Brands · 95% RetentionAI-Powered SFA, DMS & WhatsApp
Ordering for FMCG Brands in India
The GrowthOS that doesn't just track your sales - it helps you grow them.
Rupyz brings SFA, DMS, WhatsApp & Tally ordering, AI order calling, & outlet discovery into one platform - so your team doesn't just see what happened, it knows what to do next & does it.
Hear our AI call a retailer
250+
Customer Brands
90%+
Field adoption
95%
Customer retention
80%+
Duplicate orders auto-flagged
12
Languages supported
1 in 3
New customers via referral
Rupyz doesn't just give you dashboards - it helps you take the right action on every insight.
Most sales software stops at reporting. Someone still has to read it, decide, and chase the team. Rupyz closes that gap.
AI doesn't just analyse - it acts
It calls the retailer, sends the scheme on WhatsApp, finds the outlets you're missing, and flags the fraud.
Insights become assigned actions - to the right rep, the right outlet, the right scheme - and Rupyz tracks whether they get done.
The result isn't ‘better reports’
It's more orders, more outlets, faster collections, and real growth.
AI that sells. Not AI that just tells.
Every software today claims ‘AI.’ Most of it just shows you another chart. Rupyz's AI does the actual selling work - the tasks your team runs out of time for.
AI that calls your retailers
When a rep is on leave or an outlet is missed, the AI calls the retailer in their language, pitches the scheme and takes the full order - 24/7, in 50+ languages.
AI that finds your missing outlets
It scans 21+ public data sources to discover the shops you're not selling to yet - one brand found 3,200+ in a single city.
AI that pitches the right scheme
It nudges the right offer to the right outlet at the right moment, so promotions actually turn into orders.
AI that catches the fraud
It detects fake GPS, mock location and duplicate outlets before they ever reach your dashboard.
AI that cleans your data
Every month it audits your outlet and sales data and surfaces the gaps and duplicates to fix.
AI that turns data into actions
It reads your field data, spots what's slipping, & assigns the next action to the right person - then tracks if it's done.
The difference: other tools give your team more to read. Rupyz's AI gives your team less to do - because it's already done it.
Book Demo
Running FMCG distribution on disconnected tools is quietly costing you growth.
Your sales team tracks visits in the secondary sales SFA, distributors send orders on WhatsApp, and schemes get lost between the office and the shop. The data lives in separate places owned by separate logins - so by the time the full picture reaches you, the month is over & the orders are gone.
THE HIDDEN LEAKS ADD UP FAST:
- Outlets you don't even know exist- never visited, never billed
- Reps marking visits they never made, using location spoofing
- Schemes the salesman didn't pitch, or the distributor didn't pass on to the retailer
- Distributors out of working capital mid-month - so orders simply stop
- Large outstanding payments blocking fresh orders and slowing growth
- A field that looks ‘green’ on the dashboard while real sales slip away
4 ways Rupyz works for your brand
Sales Force Automation (SFA)
Sales team tracking, beat plans, order booking & attendance, live MIS, fully offline for rural India
Coverage Intelligence
Find the outlets you're missing; one brand found 3,200+ in a single city
Rupyz Engage (WhatsApp API)
Push schemes, reactivate dormant outlets, sell on WhatsApp
Order on WhatsApp
Let every retailer order directly from WhatsApp
Real brands. Real numbers.
3,200+
Missing outlets found in a single city with Coverage Intelligence
50% → 91%
Jump in WhatsApp delivery for Haldiram's at 80% lower marketing cost
80%
Cheaper than a field visit with AI order calling
20-30%
Coverage expansion for brands on the platform
50%
Less time spent on manual reporting
80%+
Duplicate and incorrect orders auto-flagged
What Rupyz gives you that legacy SFA/DMS tools don't.
Rupyz is the only FMCG platform in India that brings all of this into one system.
Explore| Capability | Others | Rupyz |
|---|---|---|
| Native WhatsApp ordering (syncs to Tally) | ||
| AI agent that calls retailers in 50+ languages, 24/7 | ||
| Coverage Intelligence (21+ data sources) | ||
| Primary & secondary inventory visibility | ||
| Automatic outstanding payment reminders | ||
| Device-layer fraud prevention (not just GPS) | ||
| Embedded distributor financing (Rupyz Pay) |
Works with the systems you already run.
Real-time, two-way sync - no double data entry, no month-end reconciliation.
RupyzBuilt for consumer brands - and the people who run them.
Owners & VP Sales
Real growth metrics, not just activity reports.
Sales Heads & RSMs
Know which outlet, rep and scheme needs action today.
CIOs & IT
One secure platform, clean integrations, 90%+ real adoption.
Distributors
Easier ordering, faster claims, and working capital when needed.
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Rakshit Sharma
CEO
See what your sales team - & your AI - could do for you.
Book a 30-minute demo and we'll run a free Coverage Audit on one of your cities - and show you how many outlets you're missing.